In 2017, Freshly Picked launched its first diaper bag called the Classic Diaper Bag. Since then, Freshly Picked Diaper Bags have become some of the most sought after bags in the category, with a thriving ecomm business and selling out in stores like Nordstrom, Bloomingdales, and BuyBuyBaby. In 2019, I took over designing all of Freshly Picked’s diaper bags. Below is some of the bags that I designed for the Classic Line (PU). Photos and videos are provided by the creative and marketing department at Freshly Picked.